Fitfox is an Germany-based online platform offering pay-as-you-go passes for customers to visit gyms, yoga-studios and sports events. Fitfox decided to implement a more flexible marketing tool for B2B clients to target their customers. Since the fast integration with Voucherify, clients can build personalized coupons, discounts, referrals, and loyalty campaigns faster than ever.
“The flexible promotion-rule engine helped us produce complex promotions while we could still keep an eye on the marketing budget."
Key challenges
- Making promotion creation less complicated and faster.
- Having more customization options.
- Controlling marketing budget.
Creating vouchers used to be a slow and complicated process for FitFox with traditional promotional solutions. The solution they used had limited customization capabilities and didn't let the company produce complex campaigns. Thanks to Voucherify promotion management system, Fitfox platform gyms, yoga-studios and event organizers are not limited anymore in their marketing activities.
"From a technical point of view, I would highlight how easy it was for our developers to get into the API and how well-documented the entire tooling is.”
Voucherify Promotion Engine now allows FitFox B2B clients to build personalized coupons, discounts, referrals, and loyalty campaigns on the platform. Creating fraud-proof coupons and generating free tickets (e.g. for runs) for their partners and sponsors is faster than ever.
After the integration, their clients can run specific campaigns, promote new products, run multiple discount experiments to find out the optimal promotional strategy and track the marketing budget simultaneously and effortlessly from the Voucherify dashboard.
In order to reach a greater audience, Fitfox is planning to exploit all the functions of Voucherify in the future. The company is developing its personalized referral campaign and considering launching its first data-driven loyalty program. An in-cart promotion is also in plans, to allow discounts for group registrations for sports events.
