200 OK
Tech skills for CRM Managers

Learn technology to embrace new approaches to decision making and innovation in modern marketing.

Explore 200 OK - Geeky Mindset

Switching Careers towards Web Development

Switching Careers towards Web Development

My road towards web development. How to become a web developer? How to make the career switch and what to learn?

What should you know about CMS as a CRM Manager?

What should you know about CMS as a CRM Manager?

Basic knowledge about CMS systems, content editing, technical lingo and some technical concepts to learn before your first encounter with your CMS developers.

Tech is the future of work, but how to learn it? Talking to developers is a good place to start.

Tech is the future of work, but how to learn it? Talking to developers is a good place to start.

How to learn tech? Every well-paid CRM manager had the same answer — just talk to your software developers. What's the question? How did you learn the tech behind CRM and lifecycle marketing technology?

How to Become a Product Manager? My story of moving from Digital Marketing to Product Management.

How to Become a Product Manager? My story of moving from Digital Marketing to Product Management.

Demystifying Product Management. All you need to know about becoming a Product Manager and the necessary skills to keep the job and thrive.

CRM Manager: must-have skills and common challenges

CRM Manager: must-have skills and common challenges

What are the main responsibilities of a CRM manager? What is the job description, average salary, required skills?

Why 200 OK
Who will guide you

"Marketing is now a business of APIs not RFPs. Marketing and technology are no longer overlapping, they have become one," says Jonathan Mendez. And we, at Voucherify, can't agree more. We've been helping digital teams bury the hatchet between developers and marketers for 5 years now and what we've noticed after onboarding hundreds of customers is that successful marketers are the ones who understand technology.

This is especially true for CRM managers and lifecycle marketing experts.

Being tech-savvy allows them to embrace new approaches to decision making and innovation, and thus optimize marketing campaigns. This in turn translates to gaining respect and, ultimately, promotion.

When you browse CRM managers job offers, you always see requirements like this: "Understanding of the interconnectivity between technology and customer experience". The thing is that nobody is really specific about it. While there are a lot of general materials about how to learn to code or analyse data, there's much less about skills useful for day to day CRM operations.

200 OK exists to fill this gap.

The name comes from the machine-to-machine communication. More specifically, from the HTTP protocol that supports client-server communication in the realm of Internet applications. 200 OK is nothing more a status code telling that a server (or backend) has successfully received, understood, and accepted a client's (or app's) request. We hope you'll process our content the same way!

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