200 OK
Tech skills for CRM Managers

Learn technology to embrace new approaches to decision making and innovation in modern marketing.

"Marketing is now a business of APIs not RFPs. Marketing and technology are no longer overlapping, they have become one," says Jonathan Mendez. And we, at Voucherify, can't agree more. We've been helping digital teams bury the hatchet between developers and marketers for 5 years now and what we've noticed after onboarding hundreds of customers is that successful marketers are the ones who understand technology.

This is especially true for CRM managers and lifecycle marketing experts.

Being tech-savvy allows them to embrace new approaches to decision making and innovation, and thus optimize marketing campaigns. This in turn translates to gaining respect and, ultimately, promotion.

When you browse CRM managers job offers, you always see requirements like this: "Understanding of the interconnectivity between technology and customer experience". The thing is that nobody is really specific about it. While there are a lot of general materials about how to learn to code or analyse data, there's much less about skills useful for day to day CRM operations.

200 OK exists to fill this gap.

The name comes from the machine-to-machine communication. More specifically, from the HTTP protocol that supports client-server communication in the realm of Internet applications. 200 OK is nothing more a status code telling that a server (or backend) has successfully received, understood, and accepted a client's (or app's) request. We hope you'll process our content the same way!

Mike Sędzielewski

Mike Sędzielewski

Co-founder of Voucherify and rspective. Fan of API-solutions for marketing automation and headless approach in digital marketing and sales. In private, he enjoys reportage and everything non-fiction.

Kate Banasik

Kate Banasik

Product Manager with prior experience in Marketing. Fan of efficiency and automation. Privately, traveler and outdoors enthusiast.

Julia Krzak

Julia Krzak

Content Development Specialist supporting the marketing team and content creation. Obsessed with all things modern marketing. Loves gaming and reading.

Explore 200 OK

Switching Careers towards Web Development

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My road towards web development. How to become a web developer? How to make the career switch and what to learn?

Technical aspects of customer segmentation – data synchronization (part 1)

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Learn how customer data is synced, what data formats to use, and how frequently you should schedule the synchronization to get the most up-to-date customer data at the cheapest price.

What should you know about CMS as a CRM Manager?

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Basic knowledge about CMS systems, content editing, technical lingo and some technical concepts to learn before your first encounter with your CMS developers.

Tech is the future of work, but how to learn it? Talking to developers is a good place to start.

Tech is the future of work, but how to learn it? Talking to developers is a good place to start.

How to learn tech? Every well-paid CRM manager had the same answer — just talk to your software developers. What's the question? How did you learn the tech behind CRM and lifecycle marketing technology?

The unseen complexity — the benefits of headless commerce

The unseen complexity — the benefits of headless commerce

Everything you'd like to know about headless (API) approach to commerce but were too shy to ask.

How to use the cloud to build applications faster?

How to use the cloud to build applications faster?

How to achieve code simplicity and receive fast feedback with API-first and cloud-based applications.

How to Become a Product Manager? My story of moving from Digital Marketing to Product Management.

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Demystifying Product Management. All you need to know about becoming a Product Manager and the necessary skills to keep the job and thrive.

How to use headless commerce platforms to build modern marketing campaigns rapidly and affordably

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In this article, we’ll dive into API-based and headless e-commerce tools to see how to use and integrate them so they positively impact the speed of delivery in your project.

Understanding API-Based Platforms: A Guide For Product Managers

Understanding API-Based Platforms: A Guide For Product Managers

How to build the right digital product? Data-driven approach, API -based platforms - the key to the right platform strategy. API-based platforms basics explained.

15 Best Marketing Automation Software for Beginner Small Business in 2020

15 Best Marketing Automation Software for Beginner Small Business in 2020

To help you figure out what value you can expect from marketing automation providers, we have compiled this lightweight guide.

CRM Manager: must-have skills and common challenges

CRM Manager: must-have skills and common challenges

What are the main responsibilities of a CRM manager? What is the job description, average salary, required skills?

Want AI in your marketing department? Relieve your developers

Want AI in your marketing department? Relieve your developers

Recently, artificial intelligence has dominated the world of marketing and startup news websites.

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