200 OK
Tech skills for CRM Managers

Learn technology to embrace new approaches to decision making and innovation in modern marketing.

Explore 200 OK - Tech classes

Technical aspects of customer segmentation – data synchronization (part 1)

Technical aspects of customer segmentation – data synchronization (part 1)

Learn how customer data is synced, what data formats to use, and how frequently you should schedule the synchronization to get the most up-to-date customer data at the cheapest price.

The unseen complexity — the benefits of headless commerce

The unseen complexity — the benefits of headless commerce

Everything you'd like to know about headless (API) approach to commerce but were too shy to ask.

How to use the cloud to build applications faster?

How to use the cloud to build applications faster?

How to achieve code simplicity and receive fast feedback with API-first and cloud-based applications.

How to use headless commerce platforms to build modern marketing campaigns rapidly and affordably

How to use headless commerce platforms to build modern marketing campaigns rapidly and affordably

In this article, we’ll dive into API-based and headless e-commerce tools to see how to use and integrate them so they positively impact the speed of delivery in your project.

Understanding API-Based Platforms: A Guide For Product Managers

Understanding API-Based Platforms: A Guide For Product Managers

How to build the right digital product? Data-driven approach, API -based platforms - the key to the right platform strategy. API-based platforms basics explained.

15 Best Marketing Automation Software for Beginner Small Business in 2020

15 Best Marketing Automation Software for Beginner Small Business in 2020

To help you figure out what value you can expect from marketing automation providers, we have compiled this lightweight guide.

Want AI in your marketing department? Relieve your developers

Want AI in your marketing department? Relieve your developers

Recently, artificial intelligence has dominated the world of marketing and startup news websites.

Why 200 OK
Who will guide you

"Marketing is now a business of APIs not RFPs. Marketing and technology are no longer overlapping, they have become one," says Jonathan Mendez. And we, at Voucherify, can't agree more. We've been helping digital teams bury the hatchet between developers and marketers for 5 years now and what we've noticed after onboarding hundreds of customers is that successful marketers are the ones who understand technology.

This is especially true for CRM managers and lifecycle marketing experts.

Being tech-savvy allows them to embrace new approaches to decision making and innovation, and thus optimize marketing campaigns. This in turn translates to gaining respect and, ultimately, promotion.

When you browse CRM managers job offers, you always see requirements like this: "Understanding of the interconnectivity between technology and customer experience". The thing is that nobody is really specific about it. While there are a lot of general materials about how to learn to code or analyse data, there's much less about skills useful for day to day CRM operations.

200 OK exists to fill this gap.

The name comes from the machine-to-machine communication. More specifically, from the HTTP protocol that supports client-server communication in the realm of Internet applications. 200 OK is nothing more a status code telling that a server (or backend) has successfully received, understood, and accepted a client's (or app's) request. We hope you'll process our content the same way!

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