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You’ll find plenty of material on the best practices for top e-commerce promotional strategies on our blog.

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How to stop loyalty program fraud in 8 simple steps

8 anti-fraud practices for loyalty program fraud detection and prevention you should start using today. Protect your incentives and get the desired ROI from your loyalty scheme.

3 must-have features of a loyalty management software

What to look for in a loyalty program management system? Features such as: dynamic customer segmentation, incentive personalization, and more.

Why I think H&M is an example of a bad loyalty program

H&M invested lots of effort in building their Club for loyal customers and failed expectations with poor experience. Read on to see why I think you can do better while investing less in your customer retention strategy.

How to choose the best loyalty program software for your business?

Looking for top features of the best loyalty program software? Easy integration, personalization, and affordability are a great start for every loyalty program.

How to build loyalty program software — a guide for product managers

How to find the right customer loyalty software? What are the obstacles on the road to well-oiled loyalty programs?

13 effective ways to make your customers join your loyalty program

What to do after the launch of your loyalty program? How to get the first customers to join it? How to spread the word about your loyalty program?

The Licensing Effect: A rarely used tactic to get your visitors to splurge

The licensing effect - how to encourage your customers to splurge? Use the power of behavioral marketing and reciprocity for your e-commerce strategy.

The Blemishing Effect - a secret tactic to boost your sales

Include a small con in order to bolster customers’ positive evaluations of your products. Sounds crazy? No, it's just the Blemishing Effect.

Shopping Momentum - what is it and how you can use it to your advantage?

Why is it that regular customers tend to spend more than new ones? Check out our newest blog post to learn about Shopping Momentum and use it in your daily business operations.

Primacy and Recency Effect - How product order impacts your sales?

Does the order matter? Yes, order matters. In fact, order matters for a lot of things. Learn how to apply the Primacy and Recency Effect in your marketing initiatives.

Marketing Psychology - The Foot In The Door Technique or a subtle art of persuasion

The foot in the door effect occurs when customers have done something small for you, which leads them to be more willing to do something bigger later on. How does it translate to sales? Read on to find out.

Using gamification in your marketing strategy - examples and ideas for promotions gamification

The psychology and brain patterns responsible for successful gamification in online promotions and digital marketing explained.

How to give to receive - a guide on cause related marketing

Follow the lead of giants of cause-related marketing and see the power of reciprocal marketing.

The Definitive Guide to Personalised Promotions - tips, best practices and examples.

Find out what is the secret of personalized promotions and how they can help you leverage your promotional activities.

Corporate Social Responsibility and Profits – examples and ideas of how to use CSR to drive sales.

Never heard of Corporate Social Responsibility? Your competitors haven't either. Learn how to use CSR to stay ahead of the crowd and drive sales.

Field-tested Happy Hours marketing ideas that will boost your sales

Happy hours for retail and service business - how to use flash sales for your business? Step-by-step happy hours strategy and inspirations.

Coupon reminders - a must-have for your marketing strategy

Sending a coupon code is a piece of cake but driving customers to purchase is the real challenge? Coupon reminders may be the answer you're looking for.

How to use discount marketing to increase your ROI

Transport, healthcare, travel, fitness companies (and many more) prove that discounts can be effective tool for ROI no matter the business type or size.

15+ sales promotion examples

Special offers, coupons, gift cards, auto-applied basket-level discounts, free samples and products, flash sales, BOGO, referral and loyalty programs and more.

How to develop a successful Coupon Marketing Strategy and increase your conversion rates - The Ultimate Guide

How to create a coupon strategy that works? How to launch a personalized coupon strategy? Coupon campaign ideas and distribution possibilities explained.

The power of hosting Offline to Online (O2O) Giveaways

Learn these five best tips on taking your offline giveaways online and reap the benefits of hosting amazing giveaways.

Best practices for B2B rebates and incentives

Creating value from B2B rebates and incentives: incentive compensation software, ROI tracking, promotion personalization.

The 6 substantial features your gift cards management software should provide in 2020

What does your gift card management software need? Personalisation, Digitalisation, and Automation.

Blowing the whistle - how to combat referral abuse and fraud?

A ready-to-go list of technical security tools and practical steps you need to take to protect your referral program from potential fraud.

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