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March 2020 Newsletter | Segment, Brightpearl and Shopify Integrations

See what we've been up to between January and March 2020.

March Newsletter 2020

With this newsletter, we wanted to keep you updated on several things that have happened since January 2020.

Segment Integration

Segment is a Customer Data Infrastructure. Thanks to single API, Segment users can collect, store, analyze, and act on customer data coming from 300+ available integrations. 

With Voucherify and Segment, your business will quickly transfer customer data from Segment to Voucherify. We save this data as custom events. You can use them later to segment your audience or create validation rules that restrict incentive redemptions.

Here’s what you get out of this integration:

  • Relevant and ready-to-use customer data. 
  • World’s leading API.
  • Simple and smooth data transfers.

Why does it matter?

Accurate customer data allows you to craft personalized promotions that delight customers. 

You can find more details about the integration here. 

Segment Integration

Brightpearl Partnership

Brightpearl is a retail operations platform that helps businesses all over the world automate retail processes and design omni-channel customer experiences.

In March 2020, Voucherify became a part of Brightpearl. Now you don’t even need a Voucherify account as our robust promotion building blocks will be available in your Brightpearl account. This means that you can quickly implement promotions right in your online and offline POS

Here’s what you can achieve with Voucherify in Brightpearl:

  • Build Voucherify promotions in Brightpearl and implement them in your POS. 
  • Let customers buy and redeem gift cards.
  • Allow customers to receive compensation on their gift cards instead of cash.
  • Enable customers to track their loyalty score online and offline, e.g. via a receipt. 
  • Allow the store staff to look up and update the loyalty information of customers.
  • And more. 

You can learn more about Brightpearl integration here.

Transparent Product Roadmap 

Recently, we’ve been working on launching a dedicated platform for keeping you informed about all product updates. It is also a perfect space for having a productive conversation about what you expect from us. You can submit your ideas and decide which of the planned features are the most important for you and your business. 

You can visit the portal here.

Product Portal

Shopify Integration – Coming Soon

Shopify is one of the most popular e-commerce providers out there. We wanted to meet our customers’ expectations and a Voucherify plug-in for Shopify is currently in the works. With this integration, you will be able to use Voucherify promotions in your Shopify store

You will also:

  • Be able to transfer data from Shopify and use it for building earning rules in loyalty programs and segmenting customers for distribution and coupon validation rules.
  • Forward any customer's activity which might be tracked in Shopify straight to Voucherify. 
  • Synchronize all existing records and all new saved/updated objects

You can learn more in our Product Platform.

200 OK – more than a blog

The main goal of Voucherify is to facilitate communication between marketing and engineering teams. And discussions tend to be difficult if two groups speak different languages. The mutual misunderstanding often results in needless conflicts and a marketing lead getting some grey hair. What if we told you that there is another way? 200 OK is a special place for marketers who would like to master the True Digital and become experts in marketing technologies, especially in API, CRM systems, and data systems. Visit us to get access to engaging articles on marketing technology and interviews with marketing managers who understand that a good marketer is the one who knows the trade inside out. 

Jump to 200 OK.

Thank you for reading our newsletter. Remember that you can always drop us a line or talk to us on the chat if you have any questions or doubts.

Achieve Your Business Goals With Personalized Promotions

  • Learn the top benefits of discounting.
  • Find inspiration for your next coupon campaign.
  • See the dos and dont's of coupon marketing.

The benefits of API-first approach for promotions and loyalty programs

  • Learn how API-first platforms work.
  • See how international brand supercharged their promotions with API-first loyalty program.
  • Read how digital teams can benefit from API-first solutions.

Explore 10 Coupon Campaign Setups in Voucherify

  • Find inspiration for your next promotional campaign.
  • Learn the most popular coupon campaign setups.
  • See how to recreate the campaigns step-by-step in Voucherify.

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