See what we've been up to between January and March 2020.
March Newsletter 2020
With this newsletter, we wanted to keep you updated on several things that have happened since January 2020.
Segment is a Customer Data Infrastructure. Thanks to single API, Segment users can collect, store, analyze, and act on customer data coming from 300+ available integrations.
With Voucherify and Segment, your business will quickly transfer customer data from Segment to Voucherify. We save this data as custom events. You can use them later to segment your audience or create validation rules that restrict incentive redemptions.
Here’s what you get out of this integration:
- Relevant and ready-to-use customer data.
- World’s leading API.
- Simple and smooth data transfers.
Why does it matter?
Accurate customer data allows you to craft personalized promotions that delight customers.
Brightpearl is a retail operations platform that helps businesses all over the world automate retail processes and design omni-channel customer experiences.
In March 2020, Voucherify became a part of Brightpearl. Now you don’t even need a Voucherify account as our robust promotion building blocks will be available in your Brightpearl account. This means that you can quickly implement promotions right in your online and offline POS.
Here’s what you can achieve with Voucherify in Brightpearl:
- Build Voucherify promotions in Brightpearl and implement them in your POS.
- Let customers buy and redeem gift cards.
- Allow customers to receive compensation on their gift cards instead of cash.
- Enable customers to track their loyalty score online and offline, e.g. via a receipt.
- Allow the store staff to look up and update the loyalty information of customers.
- And more.
Transparent Product Roadmap
Recently, we’ve been working on launching a dedicated platform for keeping you informed about all product updates. It is also a perfect space for having a productive conversation about what you expect from us. You can submit your ideas and decide which of the planned features are the most important for you and your business.
Shopify Integration – Coming Soon
Shopify is one of the most popular e-commerce providers out there. We wanted to meet our customers’ expectations and a Voucherify plug-in for Shopify is currently in the works. With this integration, you will be able to use Voucherify promotions in your Shopify store.
You will also:
- Be able to transfer data from Shopify and use it for building earning rules in loyalty programs and segmenting customers for distribution and coupon validation rules.
- Forward any customer's activity which might be tracked in Shopify straight to Voucherify.
- Synchronize all existing records and all new saved/updated objects
200 OK – more than a blog
The main goal of Voucherify is to facilitate communication between marketing and engineering teams. And discussions tend to be difficult if two groups speak different languages. The mutual misunderstanding often results in needless conflicts and a marketing lead getting some grey hair. What if we told you that there is another way? 200 OK is a special place for marketers who would like to master the True Digital and become experts in marketing technologies, especially in API, CRM systems, and data systems. Visit us to get access to engaging articles on marketing technology and interviews with marketing managers who understand that a good marketer is the one who knows the trade inside out.