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Main Benefits
Two things happen when people learn they can get something for free. Firstly, they forego the mental cost-benefit analyses usually associated with making a purchase. Secondly, customers tend to perceive the benefits of a free product as higher than they are. Customers overestimate the positive qualities of a free product, which is true even when the freebie is the shipping.
That is why, if you offer free shipping, you can successfully increase the average basket value and conversion rates.
Program rules
Best Practices
- Use free shipping in conjunction with a minimum purchase requirement to increase your average order value.
- Make sure to include promotional messages with information about free shipping on multiple communication channels, such as email, social media, and pop-ups.
- This type of campaign can work both as a cart promotion and bulk codes campaign.
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