CASE STUDY
How Pomelo attracted thousands of customers with personalized coupons?
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BOGO Promotion

Buy One Get One – give a free second product of the same kind if you purchase one.

Example

Run a BOGO promotion for a whole product category to let your customers choose from more than one product. For example, offer BOGO for T-shirts but include in the promotion, as the free product, only T-shirts below 20$.

See how to do it with Voucherify
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Best Practices

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Add validation rules based on cart content or minimum order value to protect your margins.
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Alternatively, you can launch a BOGO campaign as a discount coupon campaign. This way, you would need to send unique discount codes to customers which allows for better offer personalization.
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Main benefits

It is an excellent method of moving surplus products or increasing sales of less desirable items. BOGO Promotion is a great tactic to boost up-selling and cross-selling in your online store. 


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