CASE STUDY
How Pomelo attracted thousands of customers with personalized coupons?
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Customer Re-engagement Campaign

If a customer is inactive for X time, send a personalized discount with your products from their preferred category.

Example

Sometimes you need to incentivize dormant customers, and there is no better way to do it than with a fun coupon campaign with automatic reminders running for a short time. If a customer hasn’t purchased in the last five months, send a 30% discount on products from the customer’s wishlist.

See how to do it with Voucherify
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Best Practices

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Coupon reminders can increase the chance of your emails standing out from the crowd. Unlike typical follow-up messages, those with coupons carry tangible value for consumers.
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You can also use this opportunity to incorporate a short survey into your message to ask customers how you can do better or inform them about a new drop at your store.
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Main benefits

The incentive can help you get your inactive customers to purchase from you again. 


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