How Michelin runs their loyalty program with Voucherify?

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2022-10-19 5:00 pm

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Advocacy

Referral Program with Loyalty Points as Reward

Reward your referrers and referees by giving them loyalty points.

Example

Customers earn loyalty points through making referrals (1 referral = 100 points). Points can be exchanged for free rides in your app. Each referral code can be redeemed up to 3 times, granting loyalty members up to 300 points.

See how to do it with Voucherify

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Advocacy

Referral Program with Loyalty Points as Reward

Reward your referrers and referees by giving them loyalty points.

Example

See how to do it with Voucherify

Main Benefits

If you reward your customers with loyalty points, you are confident they will spend them in your store. It is cheaper than giving material products because it is likely that a part of the points will never be redeemed. Customers can choose what they will spend their points on, making this incentive more attractive than fixed material rewards.

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Your loyal customers are the best advocates for your brand and will make the best recommendations. They are worth investing in when it comes to incentivized referrals. By not allowing just anyone to refer your brand, you limit the fraud attempts. Moreover, you can then focus your marketing spending better and offer better (higher) rewards for that specific customer segment.

Program rules

Best Practices

Explain the rules and the value/exchange rate of your loyalty points well, as it is quite a complex promotion.
If you make your referral program exclusively for the loyalty club members, you can also offer loyalty points (or other currency) as a referral incentive.
Make sure you advertise your referral program to your loyalty club members as they may not be aware of its existence simply because you added it to the T&C or to their accounts.

Learn more about this campaign type

Learn from Leaders

Odacite offers a loyalty program that rewards referrals. Each loyalty program member can refer an unlimited number of friends and get 500 points for each successful referral. A referral is considered successful if a referred friend purchases something using the referral link. Only the loyalty club members can refer friends. 500 points are an equivalent of a $5 discount. Points can be redeemed only on 50% of the total order value (for example, $5 off can be used only on orders above $10). Reward redemption cannot be combined with other promotions or offers.